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ABSTRACT:
Explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers -- to execute brand strategies efficiently at the shelf level. The key: an integrated sales and marketing (ISM) approach. Discover the current challenges of the consumer products (CP) industry, how an ISM approach can help CP companies create new value by supporting profitable growth, and steps executives must take to launch an ISM initiative.
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Authors
Gary Adams
Director for SAP?s Consumer Products Industry Business Unit
,
SAP
Gary Adams is a director for SAP’s Consumer Products industry business unit. He is responsible for driving the adoption of the SAP approach to ISM and ensuring the maturation of the solution set. Before joining SAP, Adams held roles at several consumer products and information service companies, including General Foods Corp., Quaker Oats, EMS, and Applied Information for Marketing. He holds a bachelor’s degree in business administration from Grand Valley State University.
Mark Panley
Senior Principal in the Value Engineering Group
,
SAP
Mark Panley is senior principal in the Value Engineering group at SAP. He is responsible for alignment of business and IT strategy, long-term IT road mapping, and business case development for strategic SAP partners and customers. He has led the consumer products/wholesale distribution industry benchmarking and intellectual property development efforts. Before joining SAP, Panley provided solutions and value consulting for companies including GT Nexus, i2 Technologies, and Grainger.
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SOA Research Library 
