As companies grow and as the size of their customer base grows, the quality of customer support can sometimes suffer, as can the ability to listen to and learn from customer feedback.
This IDC paper looks at the customer value experience from both internal and external perspectives and asks questions to help your organization continue to deliver the unique value you have brought to your customers as you grow. Learn three essential steps that you need to take to sharpen the value proposition you offer customers:
- Understand who in the organization needs accurate and timely customer information.
- Build effective customer profiles so that you provide the right levels of support to all.
- Listen, learn, refine. Make sure you have ways to leverage customer feedback.
SOA Research Library 
