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sponsored by IBM
Posted:  14 May 2008
Published:  01 Feb 2008
Format:  PDF
Length:  16   Page(s)
Type:  White Paper
Language:  English


ABSTRACT:
As companies move from a reactive to a proactive stance in managing carbon, they can convert a cost issue into a growth opportunity. Taking into account traditional concerns about quality, service and cost, a comprehensive carbon-management strategy can help organizations develop more sustainable growth opportunities, maintain competitive differentiation, and strengthen their brand image. In an age of heightened corporate scrutiny and social responsibility, the companies that turn the tables on the carbon challenge could well be the leaders in the 21st century global economy.


Authors

Karen Butner
Supply Chain Management Leader ,  IBM
Karen Butner is the Supply Chain Management Leader for the IBM Institute for Business Value and an Associate Partner in the IBM Supply Chain Management practice, with a focus on strategy and transformation competencies. Karen has over 25 years of experience in supply chain management business practices and strategies. She assists clients in the high-tech, retail and consumer products, electronics and transportation logistics industries – helping them to develop strategies for transforming their global supply chain performance.

Dietmar Geuder
Managing Consultant ,  IBM
Dietmar Geuder is a member of the IBM Institute for Business Value Supply Chain Management Team and a Managing Consultant in IBM Global Business Services in Germany. He has extensive experience in supply chain optimization, planning and procurement, with a focus on high-tech and industrial clients.

Jeffrey Hittner
Corporate Social Responsibility Leader ,  IBM
Jeffrey Hittner is the Corporate Social Responsibility Leader for the IBM Institute for Business Value. He works with a range of industries and clients to address the emerging role of corporate social responsibility in core business strategies.



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