This paper focuses on specifically on what a seamless customer experience means in the retail world. Though the focus is just on retail the basic framework can be applied to other lines of business as well. Retailers are increasingly focusing on creating a seamless customer experience.
This paper focuses on the key retail elements involved in interactions between the customer and the retailer. This paper does not discuss in detail organizational and process related concerns in achieving true seamless customer experience. The paper focuses on customer needs and the technical foundations that are required to achieve a seamless customer experience.
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