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ABSTRACT:

After years of trying to push people out of branches in favor of ATMs and the internet, many banks are realizing they’ve lost touch with their customers. Now, as a way to differentiate themselves, many are focusing on outstanding customer service.

So as banks transform their branches they are employing technology to speed up transactions and better communicate with customers that utilize this channel.

This concise guide explains how bank or financial institutions can start improving the customer experience by automating core business processes and gain lower costs, as well as improved security and traceability.

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