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ABSTRACT:

Mobile development is not a choice, not an added bonus, and not a luxury. It is a basic requirement for relevance in today's mobile universe. "We've reached the tipping point where smart phone shipments exceed PC shipments," says Gordon Van Huizen, Gartner's Research Director of Mobile App Development. But going mobile involves much more than simply pushing content onto new formats; optimizing content for new interfaces and devices takes time, money, and resources.

In this podcast, discover how one-platform offers an alternative to multi-platform chaos and headaches. Listen for key analyses of the future of mobile apps, staying adaptable to emergent formats, and write-once model.

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