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Reports on Customers published by IBM

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Multi-channel Retailing: The Route to Customer Focus - Putting the Customer First by Moving from Multiple Channels to Multi-channel Retailing
sponsored by IBM
White Paper: | Posted: 14 May 2008
Published:01 Jan 2007
Summary: This document elaborates on how successful retailers are using multichannel retailing to make operating model change to put the customer at the heart of their organisations.
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How CIOs Can Drive Growth, Business Flexibility and Innovation
sponsored by IBM
White Paper: | Posted: 14 May 2008
Published:01 Jan 2007
Summary: The IBM Institute of Business Value (IBV) has produced a study, based on its wide-ranging business experience, on the value of flexibility.
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Enterprise Content Management: From Strategy to Solution
sponsored by IBM
White Paper: | Posted: 23 Apr 2008
Published:02 Nov 2007
Summary: Enterprise Content Management has become an important competence and infrastructural technology. Organizations implementing an ECM strategy should consider IBM's ECM offering as it meets the requirements of a "true" enterprise content management.
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Shared Services: Business Processes - Enabling Shared Services
sponsored by IBM
White Paper: | Posted: 14 May 2008
Published:01 Jan 2007
Summary: At some stage in their lifecycle, all Shared Services initiatives require a review of business processes. It is important to make the distinction between reengineering processes and reorganizing the business structure. This guide shows you how
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Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers
sponsored by IBM
White Paper: | Posted: 14 May 2008
Published:01 Jan 2007
Summary: This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
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