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Why B2C Database Marketing Firms Don't Understand B2B Companies
sponsored by Extraprise Group, Inc.
 | White Paper: | Posted: 10 Aug 2008
| | Published: | 01 Aug 2008 | |
Summary: |
This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.
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The Best Database Marketing Discoveries for B2B Companies
sponsored by Extraprise Group, Inc.
| White Paper: | Posted: 10 Aug 2008
| | Published: | 01 Aug 2008 | |
Summary: |
This white paper introduces client snapshots which illustrates how implementing specific B2B database marketing tactics improved the results and effectiveness of each company's overall marketing spend.
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8 Seconds to Capture Attention: Silverpop's Landing Page Report
sponsored by Silverpop Systems Inc.
| White Paper: | Posted: 08 Aug 2008
| | Published: | 01 Jan 2007 | |
Summary: |
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
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Business-to-Business Data Integration in a SOA World
sponsored by DataDirect Technologies
 | Podcast: | Posted: 31 Jul 2008
| | Premiered: | 01 Jan 2007 | | | Speakers: |
Jason Bloomberg, Analyst
Ron Schmelzer, Analyst
Jerry King
Patrick Smith
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Summary: |
ZapThink, a leading IT advisory and analysis firm for XML, Web Services, and Service Orientation technologies, has released a new podcast on Business-to-Business Data Integration in a SOA World.
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BPMN and Business Process Management: An Introduction to the New Business Process Modeling Standard
sponsored by Telelogic, An IBM Company
| White Paper: | Posted: 10 Jul 2008
| | Published: | 26 Jul 2005 | |
Summary: |
This whitepaper introduces the new Business Process Modeling Notation standard. How BPMN is used to model business processes and Web services, and other new industry standards are also explained.
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Selecting a Commision and Incentive Compensation System
sponsored by ACTEK, Inc.
| White Paper: | Posted: 10 Jul 2008
| | Published: | 09 Jul 2008 | |
Summary: |
There are a number of companies offering software products to manage commission, sales incentive, and bonus programs. This whitepaper provides a framework for selecting the right one for your organization.
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Solutions Marketing - The New Product Marketing
sponsored by ZIGZAG Marketing, Inc.
| Product Literature: | Posted: 01 Jul 2008
| | Published: | 01 Jun 2007 | |
Summary: |
This paper examines how IT companies can better align their marketing efforts. It highlights a framework that allows IT vendors to deliver the right products to the most lucrative markets and communicating value propositions in plain English.
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When Hot's Not: Lead Scoring for Better Results
sponsored by Vtrenz, Inc
| White Paper: | Posted: 26 Jun 2008
| | Published: | 01 Jun 2008 | |
Summary: |
This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.
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6 Simple Solutions for Measuring Marketing Performance
sponsored by Aprimo, Inc.
| White Paper: | Posted: 20 Jun 2008
| | Published: | 01 Dec 2007 | |
Summary: |
EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
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Run Away to Join the New Circus - Sales 2.0 Whitepaper Part 1
sponsored by Landslide Technologies, Inc.
| White Paper: | Posted: 10 Jun 2008
| | Published: | 01 Jan 2007 | |
Summary: |
In this first of a two-part white paper, we present an overview of the state of sales today, supported by metrics from our 2007 Sales Performance Optimization survey.
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Enterprise SOA Enabled Business Network Transformation in Heterogeneous Landscapes - Vendor Webcast
sponsored by Intelligroup, Inc.
 | Webcast: | Posted: 09 Jun 2008
| | Premiered: | Available On Demand | | | Speakers: |
Michael Hill, SAP NetWeaver Product Manager, SAP Labs LLC
Dion Graham, VP Global Service Partner - Strategic Initiatives, SAP
Liladhar Bagad, Head of Enterprise Service Oriented Architecture Practice, Intelligroup Inc.
Rogy Varghese, Group Leader Enterprise Architecture, Apple Vacations
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Summary: |
Customers are benefiting from deploying SOA based solutions to increase strategic agility and transform their business networks. In this Webcast, explore how to get started with enterprise SOA and SAP integration success stories.
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Enterprise E-Commerce: eCom21
sponsored by Technology Group International
| Brochure: | Posted: 04 May 2004
| | Published: | 03 May 2004 | |
Summary: | eCom21 is one of the world's first completely modifiable "out-of-the-box" e-commerce solutions. eCom21 can interface between almost any existing business software and can be used in both B2B and B2C e-commerce applications. |
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eCom21: Overview
sponsored by Technology Group International
| Product Overview: | Posted: 04 May 2004
| | Published: | 01 Jan 2003 | |
Summary: | eCom21 was one of the world’s first completely modifiable "out-of-the-box" e-commerce solutions. |
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B2B Communications Made Simple with EDI-sphere
sponsored by Iyka Enterprises Inc
| Product Overview: | Posted: 02 Mar 2004
| | Published: | 01 Jan 2004 | |
Summary: | EDI-sphere integrates Electronic Data Interchange (EDI) technology in the business environment and interoperates with Partners in any EDI format, such as X12, EDIFACT, XML, etc. |
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SEE: Related Topics