EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EZINE:
In this handbook, focused on the use of business intelligence and data analytics in the Asia-Pacific region, Computer Weekly looks at some examples of how making sense of data makes good business sense.
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EGUIDE:
Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here?
EGUIDE:
Artificial Intelligence and the sub-set of it which is machine learning are hot. It's been impossible to attend an IT conference in the last year or so without encountering a dead human genius reincarnated as a software system or a robot.
EBOOK:
This expert whitepaper dives into 6 components of a healthcare analytics plan, a blueprint to clarify what should be focused on to drive success. Access now for an in-depth look into a variety of topics.
EBOOK:
This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.
WHITE PAPER:
Estimates say through 2015, more than 90% of business leaders will view content information as a strategic asset, yet fewer than 10% will quantify its economic value. This whitepaper dives into the world of embedded analytics, and how they impact a company's financials. Read on to see the ROI success of bussinesses that leverage embedded analytics.
VIDEO:
This brief video discusses how John Wiley & Sons handled the transition from traditional publishing to the digital frontier, and how they stayed on top of their data analytics from day one. Watch now to see their business hurdles, and how they overcame them.
EGUIDE:
In this expert e-guide, we explore how AI integration augments analytics apps. Discover AI's potential to open new doors for IoT and cloud strategies, and learn about how Salesforce's Einstein platform measures up.
