Campaign Software White Papers

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Campaign Software White Papers (View All Report Types)

Why More High-Performance Companies Are Depending on Intent Data sponsored by TechTarget WHITE PAPER: What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today. Posted: 08 Feb 2021 \| Published: 27 Sep 2019 TOPICS: Business Intelligence \| Business Intelligence Software \| Data Management \| Data Management Software \| Data Quality \| Marketing \| Sales \| Sales and Marketing Software

Selecting and Engaging Relevant Accounts for ABM ROI sponsored by TechTarget WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market. Posted: 08 Feb 2021 \| Published: 05 Jun 2019 TOPICS: Accounting \| Accounting Industry \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CIOs \| Marketing \| Sales \| Sales and Marketing Software \| Sales Force Automation

Goodbye Enterprise Software Hello Business Apps sponsored by K2 WHITE PAPER: Enterprise software, which has dominated IT for years, is now nearing its end as business applications take the cake. In this white paper, learn about where the future of enterprise software is inevitably heading and discover the necessary elements that'll get you there. Posted: 13 Mar 2014 \| Published: 13 Mar 2014 TOPICS: Application Development \| Application Infrastructure \| Application Life-Cycle Management \| Application Performance Management \| Applications Management \| Enterprise Applications Software \| Enterprise Systems

Best Practices For Setting Up a Lead Nurturing Program sponsored by Act-On Software WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program. Posted: 11 Apr 2014 \| Published: 31 Dec 2012 TOPICS: CRM \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Lead Generation \| Lead Management \| Marketing \| Sales \| Sales and Marketing Software \| Sales Representatives

How to Unlock the Promise of Agile in the Enterprise sponsored by Workfront WHITE PAPER: This in-depth white paper discusses Agile, and how it can be implemented on a large scale. Read on to find out what benefits one can expect from enterprise-wide Agile implementation, and what challenges await. Posted: 05 Feb 2015 \| Published: 05 Feb 2015 TOPICS: Application Deployment \| Application Development \| Application Life-Cycle Management \| Application Performance Management \| Application Portfolio Management \| Software \| Software Best Practices \| Software Development Life-Cycles \| Software Development Methodologies \| Software Project Management

The Great Debate: One Integrated Business System VS. Siloed Applications sponsored by NetSuite WHITE PAPER: This resource explores the challenges of siloed software applications, and describes how an integrated business system can give you the power to conquer operational inefficiency and support business growth. Posted: 13 Feb 2014 \| Published: 31 Dec 2013 TOPICS: Application Infrastructure \| Application Integration \| Application Performance Management \| Applications Management \| Applications Management Software \| Applications Software \| Business Architectures \| Business Integration \| Business Management \| Business Process Management \| Business Processes \| Business Systems \| ERP \| Financial Management \| IT Infrastructure \| IT Management \| IT Systems

How TCO Benefits Make Cloud Computing a No-Brainer for Many SMBs and Mid-Market Enterprises sponsored by NetSuite WHITE PAPER: This resource analyzes the economic benefits of cloud computing in the ERP and CRM space, and details how embracing the cloud can be a competitive differentiator for SMBs. Posted: 14 Feb 2014 \| Published: 28 Feb 2013 TOPICS: Application Deployment \| Application Infrastructure \| Applications Management \| Applications Software \| Business Management \| Business Systems \| Cloud Computing \| Cloud CRM \| Cloud Management \| CRM \| CRM Services \| CRM Software \| ERP \| ERP Software \| SaaS ERP \| Small Businesses \| SMBs \| Software \| Software as a Service \| Software Infrastructure \| TCO

Sales Intelligence: 28% More Reps Achieving Annual Quota sponsored by Salesforce Data.com WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness. Posted: 18 Apr 2014 \| Published: 31 Aug 2013 TOPICS: Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Data Quality \| Lead Generation \| Lead Management \| Sales \| Sales and Marketing Software

Using SMS for Marketing: A Beginner’s Resource sponsored by StrikeIron WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM). Posted: 30 May 2014 \| Published: 30 May 2014 TOPICS: CRM \| Customer Loyalty \| Customer Satisfaction \| Marketing \| Sales and Marketing Software \| SMS

Global Brand Management sponsored by OpenText WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more. Posted: 06 May 2014 \| Published: 06 May 2014 TOPICS: Brand Loyalty \| Branding \| Content Analytics \| Content Management \| Marketing \| Sales and Marketing Software