Customer Loyalty Programs White Papers

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Ensuring Success with On-site Testing and Targeting
sponsored by WebTrends
WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

15-Minute Guide to Increasing Customer Loyalty: An Introduction to Enterprise Feedback Management (EFM)
sponsored by MarketTools, Inc.
WHITE PAPER: What is the relationship between a loyal customer and a profitable enterprise and what role can feedback play in improving loyalty? Organizations with fiercely loyal customers take the time to listen to feedback and integrate it into decision making. EFM solutions provide the tools needed help businesses transform feedback into business results.
Posted: 26 Jan 2011 | Published: 26 Jan 2011

MarketTools, Inc.

Social Media Education: The New Edge for Success
sponsored by Hootsuite
WHITE PAPER: Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.
Posted: 15 Apr 2014 | Published: 15 Apr 2014

Hootsuite

The State of Customer Analytics: Taking a Proactive Approach to Loyalty & Retention
sponsored by IBM
WHITE PAPER: Access the following white paper to get a firsthand look at the current state of customer analytics as well as the need to have a predictive analytics solution to handle customer insight needs. Also discover how business can capitalize on predictive insights to improve customer loyalty and retention.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

IBM

How Satisfied Are Your Customers?
sponsored by IBM
WHITE PAPER: This brief resource provides statistics and other insights that explain why it's more important than ever to provide excellent customer service and experiences. Read on to learn more.
Posted: 11 Nov 2013 | Published: 11 Nov 2013

IBM

Using Case Management to Empower Employees and transform Customer Service
sponsored by Kofax, Inc.
WHITE PAPER: This white paper demonstrates how empowering your employees can lead to significantly improved customer service. Learn how dynamic case management applications can assist in delivering employee empowerment and transform the customer experience.
Posted: 24 Aug 2012 | Published: 24 Aug 2012

Kofax, Inc.

Streamlining Processes of the Solution Provider
sponsored by SAP America, Inc.
WHITE PAPER: Take a look at the concept of a solution-centric business model, where companies provide a combination of products and services designed to meet specific customer needs. Explore best practices that include properly balancing products and services, and aligning activities across sales, service, and marketing.
Posted: 07 Aug 2009 | Published: 07 Aug 2009

SAP America, Inc.

4 Steps to Transforming Your Customer Relationships Using Mobile
sponsored by Appcelerator
WHITE PAPER: Mobility has fundamentally changed the business world, particularly customer relationships. It has not only changed consumer expectations, but also provides a chance to drastically improve the customer experience. Read on to learn 4 simple steps to improving your customer's experience with mobility.
Posted: 15 Aug 2012 | Published: 01 Aug 2012

Appcelerator

The Future of Web Content Management
sponsored by Ektron, Inc.
WHITE PAPER: When a content management team is no longer enough to successfully attract and retain customers, what does the future hold for content management? How does context fit into the picture?
Posted: 17 May 2011 | Published: 17 May 2011

Ektron, Inc.

Omnichannel Shoppers Trendagram
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This brief infographic takes a by-the-numbers look at omnichannel shopping trends, customer expectations, and the key opportunities that are emerging for retailers.
Posted: 18 Dec 2013 | Published: 31 Aug 2013

Hewlett-Packard Enterprise