WHITE PAPER:
By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.
WHITE PAPER:
Accurate customer information is essential to business success. It provides customer insight, informs decisions and drives strategy. Managed effectively, this information allows organizations to improve customer retention and increase the value of individual customers. This white paper covers the necessity of a customer data integration program.
WHITE PAPER:
Read this exclusive white paper now to find out the differences between omni-channel and multi-channel technologies, as well as which more is more highly recommended.
WHITE PAPER:
This guide counts down four easy steps to help you cut through the market for customer support applications and identify the tool that meets your business needs.
WHITE PAPER:
A successful CRM strategy can give small and midsize businesses (SMBs) competitive advantage. This white paper presents five key steps to developing a customer-centric approach for every aspect of business.
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This paper explores four different choices available for offline CRM solution based on SAP platform, namely SAP CRM Mobile Solutions for Laptop users, SAP CRM on Blackberry on other PDA's, CRM Online solution accessed over internet, Offline recording of information using SAP Interactive forms by Adobe.
WHITE PAPER:
The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
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With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.
WHITE PAPER:
With the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors.
WHITE PAPER:
Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
