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In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
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Enterprises today are seeking new communication technologies, such as wikis, blogs, and forums, to improve communication and collaboration and increase employee productivity.
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While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web. In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences.
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The way people interact and form relationships is changing, social business is the way of the future. This resource explains more about the opportunities that social business provides. It discusses how to go about adopting social media for both external and internal purposes, read on to learn more tips on transitioning to the social enterprise.
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As cloud computing, mobile computing and social computing infiltrate the enterprise, an "identity explosion" is occurring – one which requires a new IAM strategy. This whitepaper explores the next steps in IAM and how to keep your enterprise safe.
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Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.
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This white paper discusses how mobile, social, information, and cloud computing capabilities can combine to modernize IT support and accelerate IT operations. Learn how IT can easily access user-generated information to predict pain points and solve issues faster.
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Get the results of an IDC study conducted on behalf of IBM assessing the impact of migrating from a homegrown digital experience platform to IBM's integrated Exceptional Digital Experience suites.
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Demand for knowledge workers is rising even as their skills and abilities are falling into short supply. This research report about acquisition and retention strategies questions the "war for talent" approach to these emerging trends.
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New technology and the expanding role of the Internet are forever changing social relationships, management philosophies, and business models around the world. Access this white paper for insights into current mobile computing trends and recommendations for making the most out of these trends in the enterprise.
